{"product_id":"nike-air-jordan-4-retro-og-white-cement","title":"Nike Air Jordan 4 Retro OG \"White Cement\"","description":"\u003cp\u003e\u003cstrong\u003eNike Air Jordan 4 Retro OG \"White Cement\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eNike Air Jordan 4 Retro OG \"White Cement\"\u003c\/strong\u003e is one of the most legendary basketball sneakers ever created and an original (OG) colorway of the Air Jordan 4. Designed for \u003cstrong\u003eMichael Jordan\u003c\/strong\u003e during the late 1980s, the sneaker represents a milestone in both basketball performance and sneaker culture. With its timeless design, innovative technology, and deep historical significance, the \"White Cement\" has become one of the most celebrated and influential releases in Jordan Brand history.\u003c\/p\u003e\n\u003cp\u003eThe design is inspired by \u003cstrong\u003emodern industrial architecture and the raw texture of poured concrete\u003c\/strong\u003e, a concept envisioned by legendary Nike designer \u003cstrong\u003eTinker Hatfield\u003c\/strong\u003e. The sneaker features a premium \u003cstrong\u003eWhite leather upper\u003c\/strong\u003e, contrasted by \u003cstrong\u003eBlack\u003c\/strong\u003e details and the signature \u003cstrong\u003eCement Grey speckled accents\u003c\/strong\u003e on the midsole, heel tab, and molded lace wings. These speckled elements mimic the appearance of unfinished concrete, giving the shoe its iconic \"White Cement\" nickname. Breathable mesh panels, molded TPU support wings, and the visible Air-Sole unit combine performance innovation with unmistakable style, while the original \u003cstrong\u003eNike Air\u003c\/strong\u003e branding on the heel reinforces its OG heritage.\u003c\/p\u003e\n\u003cp\u003eThe original \u003cstrong\u003eAir Jordan 4\u003c\/strong\u003e debuted in \u003cstrong\u003e1989\u003c\/strong\u003e, designed by \u003cstrong\u003eTinker Hatfield\u003c\/strong\u003e, introducing groundbreaking features such as visible Air cushioning, mesh side panels, and an advanced wing support system for enhanced lockdown. The \u003cstrong\u003eAir Jordan 4 Retro OG \"White Cement\"\u003c\/strong\u003e has been retroed several times, but the most faithful OG recreation was released in \u003cstrong\u003e2016\u003c\/strong\u003e, bringing back the original \u003cstrong\u003eNike Air\u003c\/strong\u003e heel branding. Jordan Brand followed with another highly anticipated \u003cstrong\u003e2025\u003c\/strong\u003e Retro OG release, once again staying true to the 1989 design while incorporating modern manufacturing improvements. Immortalized by \u003cstrong\u003eMichael Jordan's\u003c\/strong\u003e legendary \u003cstrong\u003e\"The Shot\"\u003c\/strong\u003e against the Cleveland Cavaliers during the \u003cstrong\u003e1989 NBA Playoffs\u003c\/strong\u003e, the \"White Cement\" remains one of the greatest Air Jordan colorways ever produced and an enduring symbol of basketball history and sneaker culture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cb\u003e\u003cem\u003eAll pictures are taken by us and are fully representative of what you will receive.\u003c\/em\u003e\u003c\/b\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"PureIntimaties","offers":[{"title":"eur-37-5-us-5-uk-4-5","offer_id":52377225167079,"sku":"AJ13-20-0712","price":185.98,"currency_code":"USD","in_stock":true},{"title":"eur-38-us-5-5-uk-4-5","offer_id":52377225199847,"sku":"AJ13-20-0713","price":185.98,"currency_code":"USD","in_stock":true},{"title":"eur-38-5-us-6-uk-5-5","offer_id":52377225232615,"sku":null,"price":185.98,"currency_code":"USD","in_stock":true},{"title":"eur-39-us-6-5-uk-6","offer_id":52377225265383,"sku":null,"price":185.98,"currency_code":"USD","in_stock":true},{"title":"eur-40-us-7-uk-6","offer_id":52377225298151,"sku":null,"price":185.98,"currency_code":"USD","in_stock":true},{"title":"eur-40-5-us-7-5-uk-6-5","offer_id":52377225330919,"sku":null,"price":185.98,"currency_code":"USD","in_stock":true},{"title":"eur-41-us-8-uk-7","offer_id":52377225363687,"sku":null,"price":185.98,"currency_code":"USD","in_stock":true},{"title":"eur-42-us-8-5-uk-7-5","offer_id":52377225396455,"sku":null,"price":185.98,"currency_code":"USD","in_stock":true},{"title":"eur-42-5-us-9-uk-8","offer_id":52377225429223,"sku":null,"price":185.98,"currency_code":"USD","in_stock":true},{"title":"eur-43-us-9-5-uk-8-5","offer_id":52377225461991,"sku":null,"price":185.98,"currency_code":"USD","in_stock":true},{"title":"eur-44-us-10-uk-9","offer_id":52377225494759,"sku":null,"price":185.98,"currency_code":"USD","in_stock":true},{"title":"eur-44-5-us-10-5-uk-9-5","offer_id":52377225527527,"sku":null,"price":185.98,"currency_code":"USD","in_stock":true},{"title":"eur-45-us-11-uk-10","offer_id":52377225560295,"sku":null,"price":185.98,"currency_code":"USD","in_stock":true},{"title":"eur-46-us-12-uk-11","offer_id":52377225593063,"sku":null,"price":185.98,"currency_code":"USD","in_stock":true},{"title":"eur-47-5-us-13-uk-12","offer_id":52377225625831,"sku":null,"price":185.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/4141\/3863\/files\/Shoe_on_white_background_2K_202607230052.jpg?v=1784742787","url":"https:\/\/puremartins.store\/products\/nike-air-jordan-4-retro-og-white-cement","provider":"Purel Martins","version":"1.0","type":"link"}