{"product_id":"nike-air-jordan-4-retro-white-cement","title":"Nike Air Jordan 4 Retro \"White Cement\"","description":"\u003cp\u003e\u003cstrong\u003eNike Air Jordan 4 Retro \"White Cement\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eNike Air Jordan 4 Retro \"White Cement\"\u003c\/strong\u003e is one of the most iconic and historically significant sneakers in the Air Jordan lineup. As one of the four original (OG) colorways of the Air Jordan 4, it perfectly embodies the fusion of innovative basketball performance and timeless style that helped establish Jordan Brand as a global icon. Revered by athletes, collectors, and sneaker enthusiasts alike, the \"White Cement\" remains one of the most influential sneakers ever released.\u003c\/p\u003e\n\u003cp\u003eThe design is inspired by \u003cstrong\u003emodern industrial architecture and the raw texture of concrete\u003c\/strong\u003e, a concept introduced by legendary designer \u003cstrong\u003eTinker Hatfield\u003c\/strong\u003e. The sneaker features a premium \u003cstrong\u003eWhite tumbled leather upper\u003c\/strong\u003e, contrasted by \u003cstrong\u003eBlack\u003c\/strong\u003e and \u003cstrong\u003eCement Grey\u003c\/strong\u003e accents on the molded TPU wings, heel tab, lace eyelets, and midsole. Its defining feature is the signature \u003cstrong\u003ecement speckle pattern\u003c\/strong\u003e, applied to the midsole and heel, which mimics the appearance of raw concrete and became one of the most recognizable design elements in Air Jordan history. Combined with breathable mesh panels, visible Air cushioning, and supportive TPU components, the design delivers a perfect balance of performance functionality and timeless aesthetics.\u003c\/p\u003e\n\u003cp\u003eThe original \u003cstrong\u003eAir Jordan 4\u003c\/strong\u003e debuted in \u003cstrong\u003e1989\u003c\/strong\u003e, designed by \u003cstrong\u003eTinker Hatfield\u003c\/strong\u003e, and introduced groundbreaking features including visible Air-Sole cushioning, over-molded mesh panels, and the innovative wing support system. The \u003cstrong\u003eAir Jordan 4 \"White Cement\"\u003c\/strong\u003e launched the same year as one of the silhouette's original colorways and achieved legendary status when \u003cstrong\u003eMichael Jordan\u003c\/strong\u003e wore it during the \u003cstrong\u003e1989 NBA Playoffs\u003c\/strong\u003e, including his unforgettable game-winning buzzer-beater—known as \u003cstrong\u003e\"The Shot\"\u003c\/strong\u003e—against the Cleveland Cavaliers. Since its original release, the sneaker has been retroed several times, most notably in \u003cstrong\u003e1999, 2012, 2016 (Nike Air heel branding), and 2025 (Reimagined edition)\u003c\/strong\u003e, cementing its legacy as one of the greatest and most celebrated Air Jordan colorways of all time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cb\u003e\u003cem\u003eAll pictures are taken by us and are fully representative of what you will receive.\u003c\/em\u003e\u003c\/b\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"PureIntimaties","offers":[{"title":"eur-37-5-us-5-uk-4-5","offer_id":52376360943847,"sku":"AJ13-20-0712","price":225.98,"currency_code":"USD","in_stock":true},{"title":"eur-38-us-5-5-uk-4-5","offer_id":52376360976615,"sku":"AJ13-20-0713","price":225.98,"currency_code":"USD","in_stock":true},{"title":"eur-38-5-us-6-uk-5-5","offer_id":52376361009383,"sku":null,"price":225.98,"currency_code":"USD","in_stock":true},{"title":"eur-39-us-6-5-uk-6","offer_id":52376361042151,"sku":null,"price":225.98,"currency_code":"USD","in_stock":true},{"title":"eur-40-us-7-uk-6","offer_id":52376361074919,"sku":null,"price":225.98,"currency_code":"USD","in_stock":true},{"title":"eur-40-5-us-7-5-uk-6-5","offer_id":52376361107687,"sku":null,"price":225.98,"currency_code":"USD","in_stock":true},{"title":"eur-41-us-8-uk-7","offer_id":52376361140455,"sku":null,"price":225.98,"currency_code":"USD","in_stock":true},{"title":"eur-42-us-8-5-uk-7-5","offer_id":52376361173223,"sku":null,"price":225.98,"currency_code":"USD","in_stock":true},{"title":"eur-42-5-us-9-uk-8","offer_id":52376361205991,"sku":null,"price":225.98,"currency_code":"USD","in_stock":true},{"title":"eur-43-us-9-5-uk-8-5","offer_id":52376361238759,"sku":null,"price":225.98,"currency_code":"USD","in_stock":true},{"title":"eur-44-us-10-uk-9","offer_id":52376361271527,"sku":null,"price":225.98,"currency_code":"USD","in_stock":true},{"title":"eur-44-5-us-10-5-uk-9-5","offer_id":52376361304295,"sku":null,"price":225.98,"currency_code":"USD","in_stock":true},{"title":"eur-45-us-11-uk-10","offer_id":52376361337063,"sku":null,"price":225.98,"currency_code":"USD","in_stock":true},{"title":"eur-46-us-12-uk-11","offer_id":52376361369831,"sku":null,"price":225.98,"currency_code":"USD","in_stock":true},{"title":"eur-47-5-us-13-uk-12","offer_id":52376361402599,"sku":null,"price":225.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/4141\/3863\/files\/Shoe_on_white_background_2K_202607222347.jpg?v=1784738905","url":"https:\/\/puremartins.store\/products\/nike-air-jordan-4-retro-white-cement","provider":"Purel Martins","version":"1.0","type":"link"}